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Understanding how AI is changing the human mind
We conduct real-time scientific research on AI's impact on memory, Identity, Judgement, and behaviour.
The Core Problem
AI's psychological impact is advancing faster than our ability to understand it.
As AI becomes part of daily cognition, it is changing how people remember, decide, and form a sense of self. Yet research on these shifts is developing too slowly to keep pace.
Our work focuses on closing this gap through real-time, independent study.
Our Mission
We are dedicated to real-time scientific research on AI's influence on the human mind.
Scientific Clarity
We believe understanding AI's effects on memory, identity, judgement, and behaviour requires empirical rigour and precise thinking. Our work is grounded in making these transformations measurable and clear.
Independent inquiry
Independence allows us to move at the speed of AI while maintaining scientific rigor. We design efficient, high-quality research methods, explore questions traditional institutions overlook, and avoid the delays that slow meaningful discovery.
Public Understanding
Insight matters only if people can use it. We translate our findings into accessible knowledge that helps society, companies, and policymakers make better decisions in an AI-shaped world.
Opportunity
Join as a researcher
We're looking for people with backgrounds in psychology, cognitive science, behavioural science, or human-AI interaction to help define this field from the ground up.
Apply todayStay Informed
Research Updates
Receive insights from our ongoing work on AI and human cognition. Occasional summaries, early findings, and opportunities to get involved